Building and Protecting Organizational Trust with External Publics: Canadian Senior Executives' Perspectives

Authors

  • Natalie Doyle Oldfield Mount Saint Vincent University
  • Alla Kushniryk Mount Saint Vincent University

DOI:

https://doi.org/10.22230/cjc.2017v4n5a3076

Keywords:

Organizational Trust, In-depth Interviews, Grounded Theory, External Publics, Building and Protecting Trust

Abstract

Background  Building and protecting trust has always been challenging, yet critical for organizational success.

Analysis  This article examines how Canadian organizations recognized as being successful generate trust with their external publics. Using a grounded theory approach, the authors interviewed 10 senior executives from publicly recognized successful Canadian companies.

Conclusion and implications  Based on their findings, the authors propose eight principles for organizations to follow to build and protect organizational trust with their external publics.

Keywords  Organizational trust; In-depth interviews; Grounded theory; External publics

Contexte  La construction et la protection de la confiance ont toujours été difficiles, mais essentielles pour le succès de l’organisation.

Analyse Cet article examine comment les organisations canadiennes qui sont reconnues comme réussies instaurent la confiance avec leurs publics externes. En utilisant une approche de la théorie ancrée, dix cadres supérieurs d’entreprises réussies publiquement reconnues ont été interviewés au Canada.

Conclusions et implications S’inspirant de leurs découvertes, les auteurs proposent huit principes pour les organisations à suivre afin de construire et de protéger la confiance organisationnelle avec leurs publics externes.

Mots clés  Confiance organisationnelle: Entretiens approfondis; Théorie ancrée; Public externe

Author Biographies

Natalie Doyle Oldfield, Mount Saint Vincent University

Natalie Doyle Oldfield is President, Success Through Trust Inc. She is a keynote speaker, author and creator of The Client Trust Index™.  SuccessThroughTrust.com Email: NOldfield@SuccessThroughTrust.com

Alla Kushniryk, Mount Saint Vincent University

Alla Kushniryk is Assistant Professor at the Department of Communication Studies at Mount Saint Vincent University, 166 Bedford Hwy, Halifax, NS, B3M 2J6. Email: alla.kushniryk@msvu.ca

Published

2017-12-16

Issue

Section

Articles