Crisis, Communication, and Canadian Hospitals: An Analysis and Evaluation of Risk Preparedness and Crisis Communication Efforts of Ontario Hospitals
Keywords:Crisis communication, Crisis management, Healthcare communication, Reputation management / Communication de crise, Gestion de crise, Communication en santé, Gestion de réputation
Background While hospitals are complex and unique organizations, they are not often the subjects of crisis communication research.
Analysis Through an analysis of each stage of the crisis communication process (preparedness, execution, and post-crisis), this study seeks to analyze and evaluate the crisis response of Canadian hospitals from a strategic communication perspective.
Conclusions and implications This study reflects the findings of similar research in the field, confirming that hospitals in Ontario are indeed more prepared to face issues and crises that they have faced in the past. This study also demonstrates how integration between crisis communication and operational crisis management helps to foster a robust crisis preparedness strategy and a unified crisis response.
Contexte Bien que les hôpitaux soient des organisations complexes et uniques, elles ne font pas souvent l’objet de recherches en communication de crise.
Analyse En examinant chaque étape de la communication de crise (préparation, exécution, bilan), cette étude cherche à analyser et évaluer, par l’entremise de la communication stratégique, comment les hôpitaux canadiens répondent aux crises.
Conclusion et implications Cette étude, à l’instar d’études comparables menées dans le domaine, confirme que les hôpitaux en Ontario sont mieux préparés pour gérer des problèmes et des crises qu’ils one déjà eus à gérer. L’étude démontre en outre qu’en associant la communication de crise et la gestion de crise opérationnelle, on peut développer une meilleure stratégie de préparation aux crises et assurer une gestion mieux coordonnée de celles-ci quand elles surviennent.
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