The U.S. Competitive Advantage in the Global Television Market: Is it Sustainable in the New Broadcasting Environment?

Colin Hoskins, Stuart McFadyen

Abstract


Abstract:
Porter's Competitive Advantage framework is employed to examine whether the advantages that have enabled U.S. television program suppliers to dominate world trade are sustainable in the new broadcasting
environment resulting from technological change and de-regulation.


Résumé:
La structure mise au point par Porter pour calculer l'avantage compétitif sert à examiner si les avantages qui ont permis aux fournisseurs américains d'émissions télévisées de dominer le marché mondial peuvent
s'employer également dans le cadre du marché de la télévision tel qu'il est actuellement, vu les changements techniques et la déréglementation.

Keywords


Global television; De-regulation

Full Text: HTML


DOI: https://doi.org/10.22230/cjc.1991v16n2a602

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