Government Advertising in a Crisis: The Quebec Referendum Precedent

Jonathan Rose

Abstract


Abstract: This paper examines the federal government advertising strategy during the 1980 Quebec referendum. It is argued that during periods of political instability governments use persuasive advertising disguised as informational advertising. Résumé: Cet article étudie la stratégie publicitaire adoptée par le gouvernement fédéral lors du référendum de 1980 au Québec. L'auteur soutient qu'en période d'instabilité politique, les gouvernements ont recours à une publicité de persuasion déguisée en publicité d'information.

Keywords


Government advertising; Quebec referendum; Informational advertising

Full Text: HTML


DOI: https://doi.org/10.22230/cjc.1993v18n2a743

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