Vol 34, No 2 (2009)

Rethinking Public Relations

Cover Page

The Oui/Non Referendum Indicator (proposed installation for Mont Royal, Montréal).
Photomontage by Matt Soar.

Table of Contents

Guest Editorial

Rethinking Public Relations
Josh Greenberg, Graham Knight


A Cold Cut Crisis: Listeriosis, Maple Leaf Foods, and the Politics of Apology
Josh Greenberg, Charlene Elliott
Marketing After the Election: The Potential and Limitations of Maintaining a Market Orientation in Government
Jennifer S Lees-Marshment
Branding Beef: Marketing, Food Safety, and the Governance of Risk
Gwendolyn Blue
“I Just Say I’m in Advertising”: A Public Relations Identity Crisis?
Amy B Thurlow
Out of the Fog and into the Future: Directions of Public Relations, Theory Building, Research, and Practice
Stefan Wehmeier

Research in Brief

Hypercommercialism: On the Streets, in the Movies
Matt Soar
How to Do Things with Brands: Uses of National Identity
Melissa M. Aronczyk


A Schlemiel is the Elephant in the Room: The Framing of Stéphane Dion
Ira Basen

Round Table

Spin Cycles Unspun
Boyd Neil
Counter-spin: A Response to Boyd Neil
Ira Basen


Public Relations: Critical Debates and Contemporary Practice
Roumen Dimitrov
Strategic Issues Management: Organizations and Public Policy Challenges
David McKie
The Power of Persuasion: The Politics of the New Right in Ontario
William K Carroll
Government Public Relations: A Reader
Denise Rudnicki
Selling Sickness: How the World’s Biggest Pharmaceutical Companies are Turning Us All into Patients
Kristin Swenson
The Death of Spin
Bill Fox
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We wish to acknowledge the financial support of the Social Sciences and Humanities Research Council for their financial support through theAid to Scholarly Journals Program.