The Impact of Editorial Coverage in Western Living Magazine: A Study

Louise Wallace
Master of Publishing Program, Simon Fraser University (Year 1998)
December, 2000
 

Abstract

Year of approval - 1998
This project report describes a study that was designed and carried out to measure the editorial impact reported by businesses and organizations that received coverage in the Vancouver edition of the Summer issue of Western Living magazine. It aims to provide information about one way in which the performance of a magazine's editorial content can be empirically measured.
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